12 far-out ideas for writing articles or newsletters that turn heads

A lot of content today is like old toast.

Technically edible. But no one’s excited to bite into it.

That’s because most people write with one eye on what’s safe, sensible, or ‘on brand,’ and the other on what everyone else is already doing.

Welcome to Yawn Central, population: every last asshole.

We’re not here for that. We want to attract other crazies to …