12 tips from well-known marketing gurus that will make you a more persuasive writer than 97% of writers

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Most writers think persuasion is about manipulation or sleazy sales tactics.

It doesn’t have to be.

Persuasion is the art of making your ideas impossible to ignore.

It’s about writing in a way that lands, sticks, and moves people to action.

If you have a great message or product, this is precisely what you must be compelled to do.

The marketing legends understood this.

Here are twelve of their best insights, translated for anyone who wants their writing to really matter:

1. Know your subject better than anyone else (David Ogilvy)

Ogilvy said it plainly:

‘There is no substitute for homework. The more you know about a product, the more likely you are to come up with a big idea for selling it.’

This applies to any topic you write about.

I’ve been guilty of this sometimes, and I know for a fact that when I’ve re-read over even my own products, I write about them much more emotionally and compellingly.

Surface-level knowledge produces surface-level writing.

Before you write a single word, make sure you know the angle you’re talking about.