14 signs you’re secretly ready to build and monetise your brand

Unsure whether you’re ready to begin sharing your ideas, telling your stories and making money from your ideas, talents and experiences?

This is what a brand is. It’s a representation of you on the Internet.

This puts you in a position to create a remarkable win-win deal with thousands of strangers.

Their lives improve while you create impact, freedom and income streams.

Your enthusiasm here might explode when you notice the signs that you are ready.

I never felt 100% ready, but the signs were there.

Here’s what I mean:

1. You can’t stop thinking about things others would be interested in.

If your mind is constantly buzzing with ideas, especially about how to help improve your life, that’s a clear sign you’re ready.

This means you have ideas that will help others too.

You might not have everything figured out yet, but this passion is your greatest asset — as long as you’re willing to share it.

2. People already ask for your advice.

Friends, colleagues, or even online connections often turn to you for guidance.

If others see you as a go-to person for certain topics, it’s a strong indicator you have valuable knowledge or skills worth monetising. Start paying attention to the questions you hear most.

These are clues for what your brand could focus on.

3. You’ve overcome challenges others are still struggling with.

Whether you’ve mastered productivity, dealt with a health issue, or built something from scratch, your life lessons hold value.

People love learning from those who’ve walked the path before them.

Your personal experience can become a roadmap for others, and people are willing to pay for that insight.

4. You love talking about your passion.

If you could spend hours discussing a topic, whether it’s fitness, climbing, camping, cooking, cryptocurrencies, writing, or photography, you’re literally sitting on a goldmine.

Passion fuels consistency, and consistency sits at the heart of a long-lasting brand.

5. You have a desire to work on your terms.

The thought of escaping the rigid 9-to-5 grind excites you.

Whether it’s having more time for your family or travelling the world, the freedom to set your schedule is one of the biggest motivators for starting a brand.

Because this is precisely what’s possible when you develop an audience from your laptop.

6. You’re already creating content without monetising it.

Do you write blogs, journal, share tips on social media, or give free advice?

Congratulations, friend! You’ve already taken the first step.

The next step is turning your free content into products or services that grab attention while earning you income.

7. You’re tired of playing small.

You know you’re capable of so much more, but you’ve been holding yourself back.

It’s time to follow that refreshing human instinct to go further. The fact you’re itching for more means you’re ready to step into a bigger, more exciting role in your life.

A brand should sit at the heart of this bigger plan.

8. You see opportunities everywhere.

You’ve started to notice gaps in the market or clever ways to improve things.

Maybe it’s a better way to teach a skill or a unique twist on a familiar product.

Your ability to spot opportunities means you’re ready to turn those ideas into something that amasses followers, impact and money.

9. You’ve developed skills in something others struggle with.

Whether it’s coding, public speaking, yoga, mindfulness, or crafting the perfect Instagram caption, your expertise is valuable.

Skills that feel easy or natural to you can feel impossible to others.

This gap creates a perfect opportunity for a profitable brand and online business.

10. You crave a legacy beyond a 9-to-5.

You’re not satisfied with just earning a paycheck and retiring for twenty years twiddling your thumbs.

You want to create something meaningful that represents your values, impacts others, and lasts beyond your lifetime.

A brand with online presence puts you in the best position to make that happen.

11. You know more than you give yourself credit for.

‘Imposter syndrome’ might tell you otherwise, but you already have more knowledge and skills in something than most.

Recognising this is the first step toward turning your expertise into value-packed offers that help those who need it.

Don’t forget that your toughest life experiences can become the backbone of a powerful brand and business.

12. You’re excited by the idea of helping others.

You feel genuinely fulfilled when you solve someone’s problem or make their life better.

You’re a giver at heart, even if you can sometimes feel a bit cynical about the world.

This excitement to help is the foundation of any successful brand.

You need to care to turn ideas into meaningful income.

13. You’re tired of trading time for money.

The idea of working smarter, not harder, appeals to you.

You want to stop exchanging hours for a paycheck and start creating something that earns while you sleep.

Digital products, courses, workshops and memberships are the perfect way to achieve this.

Why look elsewhere when this is what you know you want?

14. You’re ready to take creative control of your life.

You’re done following someone else’s rules. They just keep you stuck in invisible walls.

Building a brand gives you the freedom to express your creativity, pursue your passions, and design a business that reflects your personality on your terms.

What are you waiting for?

Action step:

If you know you’re ready, it’s time to commit to creating regular pieces of content and growing your newsletter.

This is the foundation of a money-making brand that leaves legacy. Doing this has grown me a readership of over 200,000 over the years.

If you need help with the writing part of content-creation, so your ideas resonate with your ideal people, you’ll love my course: Online Writing Alchemy.

Learn more about the course here.

And if you’d like access to hundreds of locked articles like this one, you’ll want to become a paying subscriber here on Substack for less than the price of a couple of coffees each month: