15 ideas for quick content so you have something you can publish even if you don’t have much time
Mastery Den, Tuesday Edition, 4-min read.
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You said you’d commit to creating regular content so you get better at creating, develop discipline and grow an audience of fans.
You said you’d put out three posts per week.
But Wednesday’s publishing time is fast approaching, and you’re all out of fresh content.
I know what it’s like.
Yes, putting time and focus and energy into a piece of content is the ideal. But we don’t always have it all at our disposal.
Instead of skipping your content publishing, try one of the following quick content-creation ideas:
Re-publish an old piece of your own content.
If you’ve been creating for a while, you’ll have plenty of posts you can copy and paste, perhaps with a few tweaks to make it up to date.
You can even change the attached image and maybe add some extra lines.
Delete the original if it’s essentially the same thing.
Quick tips list.
Determine the main point or hook for a post.
You want to solve a problem. A good example is this post. Quick tips might be light value, but they’re still valuable. Brainstorm everything you can think of.
You can write one of these out in twenty minutes.
Record a quick audio.
Some apps allow you to record your voice and upload it to your platform of choice.
For example, I regularly record a short audio podcast for my Untethered Mind Substack newsletter on the ‘Podcasters’ app, which adds something different to the usual written articles.
Answer a commonly asked question from your audience.
What’s something people commonly ask? Deliver the question and write your way through to an answer.
It can be a short piece.
Shoot a talking head video.
You only need your phone.
Think of something that’s been on your mind and shoot. Don’t worry about editing, though you may need to if there are many pauses or ums and ahs. Still, you don’t need much time to produce a 7-minute video.
People like the less-produced videos of you talking, as it lets you into their world and feels authentic.
Shoot a behind-the-scenes reveal of your workspace or area.
Provide some commentary and allow viewers to form a picture of you in their minds even if you don’t share everything.
What might seem dull to you can be fascinating to many.
Share a list of curated resources for some topic or problem like favourite books with a brief explanation of why you picked each.
Share a personal story.
Just because you aren’t out bungee-jumping off hot air balloons doesn’t mean your life isn’t interesting. And stories needn’t be full of remarkable events.
As long as there is some conflict and a resolution.
Mundane things like going to the local supermarket are more relatable anyway. Cast your mind back over the last seven days.
There are hundreds of stories with lessons learned— you can be sure of it.
Customer or client testimonial showcase.
Share a brief testimonial or success story from one of your satisfied customers or clients.
Talk about the backstory behind this client and any other details about the transformation you helped them with.
Share a round of popular posts.
You can put together some curated posts from the past year.
Many platforms, like Medium or Substack, will give you statistics showing you what posts did better than others.
Share your best as a list people can refer to. Perhaps share your best under a specific topic.
Quote of the day.
Share a quote that tickles your fancy and add some commentary in either written, video or audio form.
Create a mini how-to guide or tutorial.
Celebrate a milestone with your audience and thank them.
Share a photo of you or where you are, either on its own with a short caption or add it to any of the other post suggestions here for an extra human touch.
Start a conversation.
If you’re sharing a post where readers can engage in the comments, you can ask a question for your audience that starts a cascade of replies.
This creates a sense of intimacy with your community, whereby your followers generate most of the content for you.
Substack threads or chat is a great way to encourage group interaction beneath a single topic or question like this.
Thanks for reading.
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Great list, Alex! I still find myself fighting for time. I am a senior writer on my day job, and usually do long form writing. Then I am mom to a very busy teen and we travel, and I find myself laboring and perfecting my posts a lot. I also make time to read. My iPhone is chockfull of ideas that see the light of the day s.l.o.w.l.y.:) Honest to God, I always marvel at folks like you who write and write well at a regular cadence!
Great list. I have a similar one I give clients. Lack of ideas never needs to be the reason we don’t post.