15 tiny actions that will make you one of the best personal brand-builders on the planet

Most people treat personal branding like it’s some mystical art only big-name influencers understand.

It doesn’t need to be.

A strong personal brand is just consistent behaviour that makes certain people remember you, trust you, and realise they need you.

Building this structure around you puts you in a great position in the coming years of uncertainty.

Here are a few:

1. Write publicly every single day.

I know. You won’t always feel like it, but your brand image cares little about your feelings.

Your brand grows through visibility, and visibility comes from showing up when most do not. Daily writing trains your brain to articulate clearly and builds a body of work that proves you’re serious.

A 15-word tweet is better than nothing.

2. Weave in context that most AI-writers miss.

AI writing tools can help you build a brand, but they’re good at spewing information.

A brand isn’t built on information, because then you’re just a glorified GPT.

Instead, tell us stories and anecdotes that paint a picture of who you are, what drives you, and what makes you different.

This is follower-fuel.