20 sentences that will make your content more authentic than 95% of ‘salesy’ personal brands

For the first few years of building an online business, I wrote to impress.

I shared lots of information, hacks and tips.

These were valuable to many, but I found it hard to bring in customers and make sales. Engagement sucked too.

When I started sharing more about who I was and what I stood for, things shifted.

People responded better.

If you want a loyal c…