Mastery Den

Mastery Den

9 things killing your growth that successful creators refuse to do

Alex Mathers's avatar
Alex Mathers
Jan 07, 2026
∙ Paid

I’ve been coaching and working with online creators for years now.

Some blow up. Most don’t.

The difference isn’t talent or luck. It’s often in what they refuse to do that they solidify, after years of publishing.

Here are 9 things successful creators won’t touch:

1. They refuse to write based on assumptions.

Writing based on assumption is like putting a thick black bag over your head when running a marathon.

Instead of trying to impress with flat, lifeless words, successful creators write from the heart with vulnerability and truth. They do this because they know what’s true for themselves. They also regularly ask their readers about their problems and write to solve those.

The only way to build a loyal audience is through truth.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Alex Mathers · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture