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'Here's what's working for me.' How to let your audience in on your little successes, and grow.
Mastery Den, Saturday Edition, 3-min read.
If you're looking for a refreshing way to generate interest in your writing, brand and content, look at this...
I like to review previous posts I've written to trigger new ideas for subsequent posts I can share.
I noticed that a recent post about why I'm betting on Substack did well and received more comments than many.
It got me thinking - like I often do - about why this post drew this interest.
I've noticed a pattern with other similar posts I've written and posts others have shared too.
When people share successes that are personal to their journey and relevant to their audience, people take more interest.
Everyone wants to level up and gain an advantage in this competitive world.
They will be attracted to you if it feels like they're getting some kind of insider knowledge that others aren't giving.
It's like a little rush.
It's one thing to share a list of generic tips, but another to show people what's worked for you.
It's similar to tapping someone on the shoulder, putting your finger to your lips and saying, 'Sshhh, come over here; I have something you'd like to see that I know will help you.'
This is why I always make a point of making my advice personal. I encourage you to share your own transformation as much as possible. This connects people to you who are on a similar journey.
This is what makes for a solid and attractive personal brand. You share your wins and struggles. It's what makes this advice unique to you, but it's also what helps people relate to it. They see themselves in your story. This endears people to you.
When you let us in on a trick, piece of success, or tip that worked for you that they can also use in their lives, they will be keen to hear about it.
For example, you might have recently downloaded some clever app that helped you sleep better because it played jungle thunderstorm sounds and bathed your bedroom in a green haze. If you're thinking about content, that's a perfect example.
You can tell us a story about how you struggled with sleep and how - even if it might not necessarily be perfect - it's improved. And the app made a difference.
You see why that's so much more interesting than had you shared a list of available apps for them to try without tying it to your own experience?
Some people make their entire brand about the 'here's what's working for me' approach. My friend Kieran Drew comes to mind, bringing us with him on his journey to financial freedom and sharing - in fine detail with all the data - exactly how he's doing this and what's working and what isn't.
Regularly ask yourself: 'What's working for me in my life and business that my readers would like to hear about?'
It needn't always be exactly 'on niche' either, not like I'm that big on niches. Like the example above, you can tell us about little tips like sleep apps, even if your main content revolves around dog training.
It still works here and there because your work isn't all to do with building authority on a topic. It's also about creating a human context that you are nested within. You are an authentic human with story and depth.
Open the door and let us in occasionally.
We want to see your behind the scenes.
We are curious about your basement workshop.
We'd love to know a recipe you love.
Show us what you're working on and why it's working for you.
Thanks for reading.
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