How to make your non-fiction readers fall in love with you

18 documented ways to use words to grow a movement of people who can’t get enough.

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One of the most powerful skills you can learn, even in the video age, is to write with impact.

But the true effects of being a skilled writer are not felt until you can truly master your emotional effect on your reader.

For longevity in this craft, you want a loyal audience. You want your readers going to slee…