I learned people won’t want to take action on what I say if I miss these three things
Hey all,
What’s the number one skill of any successful (and lucrative) personal brand?
They don’t just inspire or ‘make an impact.’
They actually get people to do stuff.
This could be writing a comment. Or going into the DMs to thank you or ask a question.
Or they might find a spark of enthusiasm to click your newsletter link and sign up as a subscriber.
Or - the ultimate nod - buying one of your products.
You want to be the kind of brand that moves the needle.
You make an impact, but you also encourage real action in your tribe.
This is why I call a powerful personal brand a ‘MOVEment.’
You don’t want people smiling and nodding before moving on to the next guy.
You want people to feel what you create and be spurred to do something to make change in their lives.
Only this will bring income for you and results for them.
So, what are some ways to ensure you inspire movement in your people?
Here are some things that have worked for me:
1. Appeal to emotions, not logic.
You can argue about how good your product or how important your message is until you’re blue in the face.
But you won’t inspire action until you get someone to FEEL something. You do this by telling a story and painting vivid scenes that people can step into.
They experience the story and the pain and the desire and joy and the relief as if they were there. You show, don’t tell.
If you can feel it in your content, many others will too.
Emotions sit at the root of action.
2. You become approachable.
People only buy from those they like and trust.
People are also unlikely to reach out to you and take an interest in your work if you are not approachable in the first place.
How best to stay unapproachable? Be a bit robotic.
The alternative? Be a human.
How to be a human? Be honest and show us your imperfections.
Show us how you made a mistake or have this annoying habit of watching video game golf videos for far too long every day (like me).
This makes you relatable, more trustworthy and more approachable.
3. You make a call to action.
This is secondary to the others but still often important.
There is a notable difference in response to a post that simply ends versus a post that verbally encourages the reader to do something.
Ask for a comment or tell people where to sign up and what they get for doing so.
People are comfortable being led, and they are more likely to act when they see the direction you are guiding them.
Being an approachable human who can stir emotions and encourage action will ensure your brand thrives.
What if you decided to master writing and make a career out of it over the next decade or two?
My new book shows you how I did it. It’s called ‘The Never-Retired Writer.’
It’s 62 short, actionable chapters on building a writing life that gives you income, freedom, and a body of work that compounds for the rest of your life.
Enjoy!
Alex
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