If your content feels lifeless, and you’re not motivated, try inviting your reader into your house

Mastery Den, Saturday Edition, 3-minute read.

—

Some of my clients come to me and say, ‘Alex, I don’t know what else to write about.’

I tell them this:

‘Sounds like you’ve been hanging around on your front lawn too long.’

They look at me with a glazed look.

Most of us play it safe in our content by putting distance between ourselves and our reader.

We write cu…