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Mastery Den

Nine creative exercises you can use to write stand-out posts and articles (grow your community)

Why the personal brands of the future will be supremely creative

Alex Mathers's avatar
Alex Mathers
May 12, 2026
∙ Paid

I’ve been writing daily for sixteen years.

Some days have been harder than others. Much harder.

I’ve noticed my enthusiasm always decreases when I am not pushing boundaries and actively becoming better at the craft.

This ultimately comes down to being more creative and finding new ways to share messages and tell stories.

Hitting a creative wall is why I changed careers from illustrator to a coach.

I wasn’t growing as an illustrator because clients wanted me to repeat the same style repeatedly.

So I had to change tracks.

If you aren’t evolving, you’re dying - in any field.

If you write articles or create anything, the solution to your malaise is working with new creative ideas.

In the context of personal branding - in the age of AI especially - we are being forced to differentiate in creative ways, too.

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