Sometimes your best content comes after you decide not to write it
I’m in a coffee shop in Sofia, sun beaming in, thinking about what to write today.
I wasn’t going to write and share an article today.
And yes, you’ve probably heard enough.
But I also prize modelling what I teach.
And one of my big things is consistency regardless of how you feel.
So I want to show you it’s possible to show up and write something, even if every fibre in your body says: ‘Not today.’
Even when you have plenty of perfectly GOOD reasons not to share another piece.
But I made a commitment, you see.
Every Saturday and every Tuesday.
So I’m here, writing about writing. Very meta.
But I’m also reminded right now how much I love this work.
Because as my fingers dance over the keyboard, I’m revived.
I can love what I do even if I start cold and stiff.
All it takes is motion. Then it flows.
That’s on offer for you too.
You needn’t even know the full picture of what you’re writing.
Not knowing is 75% of the fun anyway.
Stop trying to be perfect, and let momentum do most of the work for you.
Be ok with messy.
That’s what editing’s for.
This is the secret I want more of you to know.
If you’re building your tribe - your movement - this is the secret they need you to know.
Commit first. Show up. Write whatever comes up. Edit. Share.
What days of the week?
Done.
Then just start.
If you know your message - great. Speak to ONE person with that message.
If you don’t know what you’ll write - great.
Write until you find it.
You did know you can delete and chuck in the bin right?
Tell us a story.
Solve a problem someone else has already attempted to solve.
When you give the solution in the context of your life and story - it’s automatically unique anyway.
That’s what people want - unique.
That’s easy when it’s YOU writing it in your voice.
Bring your own spin.
Have fun once you warm up.
The fun will arrive when you find the door.
You may find you can’t stop once you start.
This is exactly what I cover in more detail in my new book, The Never-Retired Writer, which launched recently.
It’s 62 short, actionable chapters on building a writing life that gives you income, freedom, and a body of work that compounds for the rest of your life.
Enjoy!
Alex
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