Ten things that make you a more attractive communicator
I struggled to have people listen to me or read my writing for many years.
As I wrote more and came out of my shell, certain things I did lead to positive responses.
Here are some of the most reliable things I do to ensure people resonate with my words:
1. Introduce problems you know others contend with.
People are attuned to things that threaten them.
When you speak about a problem or challenge others can relate to, their ears will prick, and they will listen.
2. Use fine details.
Sweeping descriptions and vague concepts are like speaking in mumbles.
People can’t see textures, and they want them. Be specific; use clear examples; add colour and sound, and touch.
This amplifies the user experience.
3. Use fewer words than you think you need.
Most people over-explain. They repeat the same point three different ways because they don’t trust the reader to get it.
Trim the fat. Say it once, clearly, and move on. When you use fewer words, each one carries more weight.
People respect communicators who don’t waste their time.



