What if that 'low-priority' creative project you keep putting off is really your highest-priority?

Mastery Den, Saturday Edition, 2 min read.

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I’ve been wanting to write fiction for years.

Creators like Alex Garland, Ridley Scott, Cormac McCarthy, Jeff Vandermeer, and Alfonso Cuarón are my greatest role models, more than any business guru.

I knew I wanted to emulate their creative expression in some way.

But I just couldn’t keep the habit going.

I’d start and stop and then go months, never writing a word.

I had more ‘important things to do.’

Then I realised the right time would never come.

I knew I’d regret never honouring this.

So, I recently just started writing 500 words every evening.

I envision collecting 365 days of fiction writing. Even if a lot of it is junk, I can’t not improve.

And, I write whether I feel like it or not.

Because dream projects don’t always feel great.

It’s now a daily habit. It allows me to enter bizarre new worlds using a different skill and mental approach. It keeps my days varied and interesting, but it’s not easy.

It’s something I’ve come to terms with.

“The more important a call to action is to our soul's evolution, the more Resistance we will feel about answering it.”

Steven Pressfield

There’s always that moment when I consider ditching it and just chilling in front of a movie for the evening.

And often, I’m just too fatigued after a long day.

Sometimes, it’s a push, and I just end up writing meaningless words for fifteen minutes.

But that’s okay because the habit has created momentum, which feeds into better days.

The funny thing is, the more I stick to this seemingly ‘lower value’ artistic habit, the more other areas of my life have improved.

I go to the gym more, walk more, and eat better.

Because I want to be in a good state when writing my stories.

It’s a non-negotiable.

What’s something you’ve always wanted to create?

What’s a habit you need to honour?

Maybe you regret never starting because of all the other ‘more important‘ things you need to do.

What if, by prioritising the seemingly ‘unimportant,’ you found you had more energy, more of a sense of purpose, and a far stronger reason to make it work on the business side too?

Sometimes, what seem like low-priority things are the highest-priority things.

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Don’t miss my upcoming writing for brand growth live cohort

(I pivoted my course into a writing-focused cohort, and I’m very excited about it).

It will be with you in a few months.

Follow the waiting list to be first in line for the announcement and early bird gifts.

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