What to think when it seems there’s no point creating anything new

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Creating things helps us make an impact, build a community around us and earn a good living.

But for many of us, if we were looking for good reasons to quit creating content, we would find many.

“Other people already had the same idea and do it better.”

“Social media is saturated.”

“AI is doing it better than I could.”

“I’m just not as creative as others.”

“Everything that needs to be created has been created.”

“Creating too much makes me burned out.”

I have thought all these thoughts and considered closing down my profiles, going off-grid, and disappearing.

But none of these are true.

Let’s talk a bit more about the mindset to adopt that will keep you excited and energised about creating new things consistently:

People are hungry for honest voices.

Most people play it safe through indirectness, use AI to create for them, or aren’t telling the truth.

You can turn heads through powerful honesty.

Use your creative work as an opportunity to flex your honesty muscle — it’s one of the most enlivening journeys.

People may have already said the same thing but haven’t heard it from you.

Your personality, vibe and background add a new flavour to a previously used idea.

Stop holding back just because someone louder and brasher than you said the same thing you planned to say.

No one else is you, and no one has your unique perspective.

This is why everything you create adds something new and original the world needs.

Do this for you first of all.

We get disappointed when we create and don’t see the likes, shares, and interest we were hoping for.

That’s because you rely on others to enjoy the process. You get frustrated when they don’t pull through because you’re not there yet.

Do this for you first. Release an article into nothingness because you get better at writing, and you honoured showing up, not to go viral.

That’s a bonus. Create for the development of the craft as a priority.

That’s when things get interesting.

You can’t fail if you don’t quit.

What if it were true that you were guaranteed success by getting up when you were down, continuing on no matter what, and keeping your eye on what you wanted?

This is true as long as you bear one thing in mind. You must be aware. Don’t become an automaton.

You can have what you want — it’s just that so many of us get itchy and exit the race to jump in a new, shinier car. You must have the awareness and courage to stay on track but also be aware of when to adapt.

Many suffer for years, seeing few results because they repeatedly try the same things.

Test, experiment, and pivot if needed.

Just don’t jump off.

The more you create, the more opportunities you create.

It took me decades to learn this.

When we share something to the ether, it’s not always clear what impact this makes. It’s often initially invisible, like muscle growth in the gym.

But I’ve always seen a direct correlation between sharing more and receiving more over the years.

It always finds a way back to you.

Every ‘mistake’ you make is adding to your depth as a creative and entrepreneur.

People stall, get sad and quit because they truly believe a flopped piece of content is a step backwards.

Everything you complete and publish is a bold step forward.

You’re literally growing, and your self-identity is morphing into that of an action-taker.

Most people have no idea how important this is. Don’t stop.

If creating things is a grind for you, you need to reassess.

Creating things isn’t expected to start off easy, but there are so many ways to make the process more fun.

If you can’t find a way to make it fun, where you literally perk up, and your eyes glisten, you need to adjust so it becomes fun.

Realising you have the power to make it fun is the first step.

There’s more room for stories you can tell.

The most significant security against artificially produced content is your personal brand.

And a brand is not a brand without a picture you paint to give your work context. Stories do this. Like me, you probably aren’t telling enough.

A story can be one line. They’re memorable, and they are unique to you.

Develop your love for storytelling, and your audience will love you.

And if you’d like more direct help in writing stuff that resonates so more people subscribe to your newsletter, you might like my course:

Online Writing Alchemy.

This will save you years of frustration like I went through trying to figure out what works when writing online to grow your audience.

The course reveals the 16 secrets to powerful writing that will catapult you into the top 1% of online writers.

Make the jump here.

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