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How building a newsletter of fans and buyers set me free and how you can do the same...
Movement Builder Pro is live today! Click to enrol.
‘Trust me; you need to keep building your personal brand.’
I bit into my croissant at the air-conned little cafe in Ho Chi Minh City, Vietnam.
'Yeah, yeah, personal brand, personal schmand,' I muttered.
'I don't get why it's so important. I don't want to be famous. I want to make my money and then disappear to some island somewhere.
I can reach out to people on the Internet and continue to get work as an illustrator. Why a brand? That sounds kind of icky.
I'm a freaking human, not a brand,'
My marketing-savvy friend continued telling me how I'd regret not building my online presence and newsletter.
She told me about how prized her newsletter is for her today. She uses it to promote her events and sell products. She also has three sponsors who pay her a total of $9k per month.
'Trust me, you need to do this Alex.'
That was in 2014.
I didn't always stay consistent with sharing content and growing my email list, but I'm so glad I kept it going.
Today I have over 160,000 followers and close to sixty thousand email subscribers. And I'm just getting started.
I have thousands of people who know my story, know about what I stand for, trust me, and regularly write me emails to thank me.
All because I was conscious - over the last 9 years - of maintaining my brand and prioritising growing the community of people around me.
I always prized freedom.
But I learned (through years of VERY little income coming in) that freedom wasn't possible until people needed me.
And no one needed me until they knew who the heck I was, and trusted me.
What's the alternative?
Go live in a cabin somewhere forever?
If you want a freedom business selling coaching, products, courses and even sponsorships, you need a buzzing community of people who believe in you and want to buy your products.
I don't call this an 'audience.'
I call this a Movement.
This group is united by a shared sense of identity, and within this group, you are teaching them how to go from A to B.
That's how they find the enthusiasm to pay for your stuff.
You combine a sense of purpose, community with problem-solving.
That's how to be depended on.
That's how to find your freedom.
For the next 24 hours only, closing at 7pm CET tomorrow Friday 14th July, I'm offering a beta test version of my video course: 'Movement Builder Pro,'
I close the sale as soon as we hit 20 people, so it may end early.
The course guides you step by step to building your own newsletter of loyal subscribers and buyers - your movement.
It's complete, and I can't wait to show you it, but it needs feedback from you guys so I can make it even better.
Please note: I'm launching a product over the next day, so you'll be getting a few more emails from me here than usual. Thanks for understanding.