Discover more from Mastery Den
Why you need to grow a newsletter, and how I add over 50 + subscribers daily
Mastery Den, Tuesday Edition, 4-min read.
Growing a newsletter list of subscribers and sending out regular emails will make your life much easier if you want to create impact and money online.
There are many guys doing very well without a newsletter list because they develop a network of contacts and have a community around them. They provide a service to these clients for cash. But much of their work revolves around direct outreach or getting people to refer them to others for work.
This is okay if you're looking to build a business based on client work and you're willing to put in the graft to continually create new business opportunities.
If you want people to come to you and you want to create more leverage and options, a newsletter is crucial.
You can view it as a long-term asset that will take you to retirement.
A newsletter is a great way to scale your business.
Why? Because as the list grows, you have more and more people who have your attention and trust you.
We live in an attention economy. If no one knows you, you have to do more work to get seen and have your services and products sold.
And you must be seen regularly by the right people to sell stuff regularly.
With a list, you have a growing group of people who have given you permission to email them.
That's pretty significant.
This allows you to promote a course, consulting, or group coaching thing, for example, and you can have many people purchase your product off the back of an email or two.
Or you can create content and make money from sponsorships (as I also do).
A list is way better than a social media presence because you own your contact list. If Instagram dies or you get cancelled, so do all your followers there.
When you own your list, even if the email service provider thingy dies, you can still transfer your contacts to another platform (keep saving your subscribers into a spreadsheet).
But you still want a social media presence so you can collect subscribers from the world wide webs.
I'd advise starting a newsletter sooner than later, and to start sharing email broadcasts right away, if you can.
Even if no one reads it, you can still archive the posts for people to read later, or you can repurpose the content you've made down the line. The key thing is to get in the habit of getting regular emails out.
Many of you ask me how to 'market' your newsletter so you add more subscribers and grow your pool of potential buyers and fans.
Here's how I do it:
I write articles, tweets, and share videos every day.
Even the newsletters I share through Substack grow my newsletter because these get promoted and introduced to new people.
I do my best to make this content as compelling, shareable and helpful as possible.
I also repurpose and reshare many older posts to keep the daily stream of content - and therefore attention - going strong.
It's like fuelling a fire.
For example, every day on Medium, I reshare a couple of posts I'd published over four months ago to give them renewed exposure.
I now have a flywheel of 700+ articles on there I can re-use and reshare elsewhere, like on places like X, as long-form tweets.
All of these articles have a few lines ‘call to action‘ at the end that links to my newsletters.
It's all about grabbing attention with a solid hook, giving value and solving the problems of your ideal subscribers, clients and customers. Then, once they've enjoyed the value received in your content, you encourage them to take the next step...
Which is to join your newsletter...
...Where they get exposed to more from you - which many will want because they have become familiar with the value you've already shared.
You can use a lead magnet, which is something they get in exchange for subscribing, like a course or book, or a template.
I promote my Untethered Mind newsletter with a listicle I provide as a free PDF. It generated over twelve thousand subscribers last year alone.
A great way to create a lead magnet is to take an article of yours that already did well online (it's been validated) and just use that as the free product. That's what I did.
I am working on the one for Mastery Den right now. I am considering using one of my most popular articles in the online business niche for this. The cool thing is, with social media, all the stats on how posts performed are there.
If you use Substack as your newsletter host, like I do, you get the added benefit of organic traffic and sign-ups through the platform. I'm not exactly sure how it works, but because Substack is its own kind of social network, with people recommending publications within the ecosystem, you can bring in additional subscribers (as I do, daily) through this system.
So, to wrap this up, I'd encourage you to start a newsletter. Create it as a creative outlet and as a means for you to connect with your truest fans.
Choose a newsletter that provides help within the overall transformation you are guiding your people through.
(In my case, for Mastery Den, this is helping you guys grow a brand and monetise it with your unique skills and knowledge).
There are many ways to grow this newsletter, from Facebook ads to writing articles, guest blogging, tweeting, joint ventures and hosting podcasts.
Find the system that works for you and commit to growing your newsletter.
In ten years, you'll thank yourself.
P.S. Join us for free at Mastery Den Telegram for daily content ideas so you never run out of ideas.
Thanks for reading.
Join us as a paying Mastery Den (basic tier) member today:
Receive instant free access to my $290 course on learning how I improved my online writing to attract a readership of over 160,000: Online Writing Alchemy (and community access), as well as weekly exclusive content for members to help get you an unfair advantage in growing your brand fast.
You also get a discount for the premium community.
Hit the subscribe button below to join.