Mastery Den

Mastery Den

Share this post

Mastery Den
Mastery Den
Writing Masterclass: 10x your engagement by making your words easier to read
Copy link
Facebook
Email
Notes
More

Writing Masterclass: 10x your engagement by making your words easier to read

A members'-only mini-course to level up your online writing

Alex Mathers's avatar
Alex Mathers
Oct 04, 2022
∙ Paid
7

Share this post

Mastery Den
Mastery Den
Writing Masterclass: 10x your engagement by making your words easier to read
Copy link
Facebook
Email
Notes
More
1
Share
Photo by Danielle Eagle on Unsplash

Is your writing understandable?

If it's awkward and convoluted, your readers will stop reading, let alone provide you with that much-needed and validating engagement.

Here is how to improve your engagement by making your writing more straightforward and, therefore, more enjoyable to read…

1 .Cut out redundant words and phrases.

When we're in the 'writing without thinking about it too much' phase of our writing process, it's understandable that you'd write more than will appear in the final written presentation.

One of the things that can be missed when editing, probably because it 'seems right' on re-reading, is redundant words. Here are some examples:

  • His style evolved over time. NO

  • His style evolved. YES

  • She grinned happily. NO

  • She grinned. YES

  • The book he chose was the largest in size. NO

  • The book he chose was the largest. YES

See what we're doing? We're cutting out words that are simply unnecessary because the intended meaning is already there without their presence. 

A writer's job is to convey meaning in as few words as needed.

Otherwise, you are adding more unnecessary work for the reader.

When the reader has more work to do, you are essentially diminishing your service as a writer.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Alex Mathers
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More