Your writing likely sucks - not because you can’t write — but because your ideas are not high-concept

Here's how to transform your content into high concept content...

Made by a very bad-tempered robot in Midjourney

Mastery Den, Tuesday Edition, 3-min read.

—

It’s taken me a long time to realise the significance of this.

When they see their writing isn’t connecting, most people believe the solution lies in writing better.

But this isn’t quite right.

It has less to do with how you write, and more to do with the idea.

Yes, the…