10 reasons why in ten years you will be glad you wrote consistently online

Mastery Den, Tuesday Edition, 4.5-min read.

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It’s very easy to get discouraged writing online.

We see other great writers seemingly getting all the love and admiration. AI is rearing its head and threatening to replace us as writers.

If that wasn’t enough, fewer people, it seems, are reading, with many flocking to low-attention-span short-form video platforms.

Is it even worth writing posts, articles, and books anymore?

Is this dream of making money and creating impact from our words over?

Here are some reasons writing is going to thrive and is a solid play for you:

People will always want to read.

Many people are reading less, and choosing to listen or watch instead of read, but there will always be many who choose to read and enjoy it. 

More people are going online and reading from developing areas, too. The reading pool may be getting smaller, but there are still millions of people out there who are hungry for words.

AI is improving rapidly and is already writing better than many. But an AI is not a human with a story. They are a tool. You will only ever compete with a fake human brand if someone decides to make their brand entirely AI-created, which they will.

If you can develop a human brand with story and depth, you will be fine, and thousands of people will continue searching for your writing.

You have lots of material that can be transferred to other media types.

Writing for a considerable length of time will ensure you accrue a lot of valuable written material.

Your words can always be transferred into other content formats like audio or video.

What you create today can be reshared, recycled, redistributed and turned into other content forms.

Words are an investment asset.

Buying a property and putting it up for rent for monthly cash flow is an investment asset.

Your writing an article, course, or book is no different. Anything you write becomes your intellectual property, and property, whether digital or not, has the potential to make an impact and money.

Writing consistently over the next ten years is akin to buying a portfolio of apartments. They bring attention to your brand, which, too, is an asset. 

If you monetise your ideas intelligently, they will provide income, much like investment income.

Discover yourself.

If you maintain awareness around what kind of writing brings you and others to life, you can’t not learn more about yourself.

Writing is a process of continual self-discovery. You learn from your readership what they like, and what they like tends to reflect the ideas that excite you. It’s all about energy, ultimately.

If you’re not energised, you aren’t honouring who you really are.

Writing can’t work if you aren’t discovering yourself.

Develop the skill of creative discipline.

Sitting down to write when you don’t feel like it is not easy.

But making that commitment and sticking to it will toughen you as a person.

Most people try and fail in this game because they can’t handle the discomfort of consistent work and few results. But if you can get past the initial hump and the ongoing reality that not all your posts will do well, you will develop immensely.

Ten years of this, and your discipline will be razor sharp — a skill that can be transferred across all areas.

You will make more impact than it seems.

Occasionally, someone will email me to thank me for my writing. 

They say they’ve been following me for years—and I’d never heard of them! Most of your readers are quiet lurkers. They don’t like or comment, but they read.

Get your writing out there. You are likely making far more impact than it appears.

Building authority and influence.

Writing consistently on a topic will develop your authority in that area, whether you have accolades or degrees or awards in that thing or not.

Repetition is a powerful form of persuasion.

By speaking assertively on topics, people will begin to trust you as a primary voice in that thing. Pick what you want to become an authority in; be honest and consistent, and your authority will expand. This means you now have influence.

The influence to sway decisions, make an impact and make a living from your craft.

You master writing and associated skills.

Writing conscientiously for many months and years will move you up through the rungs of writing mastery and its associated skills.

Experience in the trenches like this will hone your writing and creativity muscles.

You not only become better at writing, which is merely the medium through which you chose to distribute your ideas, but you become better at the following:

• Communication

• Critical thinking

• Researching

• Time management

• Organising

• Adaptability

• Marketing Awareness

• Problem-solving

• Understanding human behaviour

• Resilience

• Networking

• Persuasion

• Empathy

Audience and brand growth.

Writing is still one of the best ways for people to form an emotional bond with you.

You will build an audience when you write and share your work, and you do it with as much emotion and care as you can bring to it. You don’t need a massive audience of thousands to make a real impact.

You can develop a small community of those who love what you have to say and make significant change. Not to mention…

You build a community of like-minded friends.

I’ve had my readers meet me and host me in their houses around the world.

I also have many friends I enjoy zoom or text conversations with that wouldn’t have been possible without writing and writing when I didn’t want to. Few would know or care about me if I didn’t write.

I’m a pretty introspective introvert for the most part. To maintain some semblance of a social and community life, I write, and people come to me. 

The community you can build through simply writing from the heart can be life-changing.

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Thanks for reading.

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Buy Alex’s book, ‘The Art of Self Respect: Twenty-five subtle habits for cultivating deep self-respect and attracting the respect of others.’

Here is Alex’s latest book, ‘Creatively Jacked: 43 badass motivation ideas for ambitious creators, today.

Contact Alex here if you’d like to discuss how he can work with you to help achieve your goals.