The world’s getting a bit weird.
Prices are rising, trust is collapsing, institutions are crumbling, and nobody seems to know what’s real anymore (literally).
Most people are sleepwalking into dependency, confusion, and a frightening loss of freedoms.
But, in this lies an opportunity. That’s to quietly detach yourself from the zombie masses. While everyone else panics or dopamine slowly fries their brains, you can build something that gives you leverage.
Writing isn’t just a ‘nice’ skill to have. It’s one of the few tools, whether using AI to help you or not, that still works to provide security as everything else breaks.
Here’s how:
Writing is how I own my message before someone else does.
In a world drowning in propaganda, bots, and corporate drivel, the person who can articulate their own ideas clearly is in their own league.
Writing and publishing allow you to define reality on your terms.
I like the sound of that.
It builds trust when institutions can’t.
People are done with faceless, politically driven brands and lying politicians.
They hunger for real humans with real perspectives. When you write consistently, you become that human.
You earn attention, respect, and loyalty without needing a degree, a platform, or approval from the HR department.
I can make money from anywhere.
Governments can collapse, currencies can lose their value, and your job can disappear overnight.
But if you can write and build your newsletter, you can sell ideas, products, services, and stories from a laptop as I’ve done for the last decade.
Writing provides you with location independence and income resilience when traditional systems fail.
It clarifies my thinking.
Most people struggle to think clearly because they rarely put their thoughts into words.
They mostly just regurgitate what seems trendy in the groups they run with.
Writing forces me to untangle the mess in my head.
As a result, my mind is sharper, I feel better, I see things for what they are, and, because of this, I am harder to manipulate.
I become a leader by default.
In a collapsing society, people are desperate for direction.
The person who can write well naturally becomes the person others turn to.
Don’t forget that writing can also be extended into other content forms, such as audiobooks and video.
It gives me a voice when censorship is rising.
Platforms ban accounts, increasingly authoritarian governments crack down, and algorithms suppress what they deem isn’t groupthink.
Yes, there’s risk in speaking up in some contexts. But your silence is far riskier. If you self-censor now, you’ll just be training yourself to think smaller, speak quieter, and disappear entirely.
You can’t be reckless. You need to find the right balance. Write to grab attention on socials, and keep the more ‘risqué’ stuff in your more private channels, like a newsletter or behind a paywall.
This is how to build real relationships with people who think independently.
Even if platforms crack down, your email list, your blog, and your books are yours.
Writing attracts the right people to me.
When you put your ideas out there, you naturally filter for people who think like you.
You build a tribe, a network, and opportunities that wouldn’t exist otherwise.
In uncertain times, your network is everything.
It’s a low-cost, high-reward skill.
You don’t need expensive equipment, a studio, or a team.
Just you, a keyboard, and a positive disposition. The ROI on writing is absurd compared to almost anything else you could invest your time in.
This has been the case for me for the last 15 years and continues to support me in a career doing my thing.
I develop self-reliance and creative power.
Writing trains you to solve problems, tell stories, and create value from nothing.
It’s the ultimate self-reliant skill.
No one can take it from you, and it compounds over time.
It’s a form of peaceful rebellion.
In a system built to make you dependent, distracted, and obedient, writing is a way to opt out of the madness.
You stop consuming other people’s narratives and start creating your own. I don’t know about you, but that looks like freedom to me.
Writing won’t stop the collapse, but it will make you one of the few people who thrive through it.
You’ll have clarity when others are confused, income when others are broke, influence when others are invisible, and peace when others are panicking.
Start now.
And if you’d like more direct help in writing stuff that resonates so more people subscribe to your newsletter, you might like my course:
Online Writing Alchemy.
This will save you years of frustration like I went through trying to figure out what works when writing online to grow your audience.
The course reveals the 16 secrets to powerful writing that will catapult you into the top 1% of online writers.
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Writing is one thing, getting it published is quite another. Maybe once you're established it works OK, but to get a foot in that door is sometimes more than your life's worth. Endless run-arounds, people changing what you've written, or sometimes no answer at all. That's the kind of ROI that I could do without.