This one small change dramatically improved my writing's engagement

If you ask the best writers what one thing improved their writing the most, many would tell you to simply write more.

You absolutely do, and you must ideally write every day to be a better writer. But this idea has been done to death (because it’s so true), and I’d love to point you to another idea that will help you as it helped me.

For years, my writing was stunted and ignored because of one thing:

I wanted to impress the reader.

I would write to look good.

I would write about things I thought would inspire people and make them want to follow me.

Thus my writing was a very self-conscious process.

Because my mental model around writing was to impress people, I wrote with the intention to avoid making mistakes and avoid looking bad.

I equated growing an audience with looking impressive.

But then I wondered why few people responded to my work. I couldn’t figure out why my writing flopped.

Eventually, I made a shift, which had a huge impact on my words:

I started telling the truth.

I began to share ideas that risked criticism.

I wrote more about my flaws and my doubts.

I wrote about my struggles and the struggles of others.

People began to respond. My articles blew up. People reached out to me and thanked me for my words.

Why does this work?

This works mainly because the reader is seeing themselves via your concepts.

It’s never about you. It’s about demonstrating yourself as another human on this planet — one who is not perfect.

This is the kind of character the reader can relate to because they know their own struggles. They need hope. They don’t want to see someone living life without struggle.

Seeing transformation in the context of conflict and struggle is why stories work so well — there is always challenge. You need to show this in your writing as much as possible.

Writing is incomplete without incorporating the idea that life is about overcoming hurdles, and that you were able to do so, even if you were scared.

So, be willing to share more about how you came face to face with conflict.

Show your human side, and be ok with not always appearing cool, or perfect.

When I let go and didn’t try so hard to avoid making mistakes and looking bad, my words came to life.

This will make your writing authentic.

And authenticity will bring loyal followers to you.

Want to learn how to apply your habit for daily writing so your audience grows?

My Online Writing Alchemy course shows you exactly how to write things that resonate in a way that grows your online following fast.

When you do, you’ll regularly enjoy that warm, fuzzy feeling of readers sending you emails of thanks.

Write something daily. Post it. You’ll have an asset few will enjoy in the coming years.

Grab it here.