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Jun 14, 2023Liked by Alex Mathers

I took this one seriously and spent half of the day reflecting and handwriting the findings in my notebook (I do so only with really important things).

I'm not sure if it is because of the "biggest enemy" concept, or because how well the questions are selected, or because of both, - I was able to connect so easily with the things inside my own soul - and brain - that were a mystery for me for the whole time since I decided to become a creator.

This exercise is FANTASTIC and eye-opening if you're willing to spend uninterrupted time on it. I've now crafted a statement that surprises me by how authentic it feels, yet somehow I spent years wandering in other directions.

Huge thanks, Alex.

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author

Great to see this Xeni! Yes I also had a breakthrough tying my purpose to those bigger obstacles in my life. Glad this helped you and welcome :)

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Jun 14, 2023Liked by Alex Mathers

Hi Alex. I have been receiving your emails as a free subscriber for a while now and have found your insights very helpful. I will occasionally read them out to my children also as they are holding themselves back by their limitations which you address in your emails. The most recent email you sent regarding finding and following your purpose I found most helpful, inspiring. I have applied the format to myself and came up with below:

I help small businesses (WHO) are currently not reaching their target audience (PROBLEM) by writing copy (SOLUTION) which connects the business with their target audience so the business achieves their goals (eg. increase sales, memberships, build their brand/product exposure).(RESULT)

I am studying to be a copywriter and have been stuck without much motivation to do the business, without a clear purpose. The above exercise has helped me to find my purpose as a copywriter and I will endeavor to apply this to the rest of my roles as a mother, home educator and householder. Thanks for your insights. One day when finances allow I will be a paid subscriber.

Pauline, Australia.

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author

Fantastic Paulina!

This is great, and remember - your statement can evolve over time. For now, it creates the direction you need, and I'm glad you made use of it so quickly.

Alex

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Thank you for your encouragement. I am certainly coming to understand that I cannot wait until the situation is perfect, but when I start it is the perfect time. Virtually everything is a work in progress. We do the best with our life as it comes. My husband has been telling me this for years and has helped me to be open to the opportunities as they arise. Preparedness + Opportunity = Success. Pauline.

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