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Most online writers miss the one thing that keeps them fired up and creates die-hard fans and buyers
‘Personal branding’ is fake and bullshit.
Apr 15
•
Alex Mathers
14
3
Eight thinking habits of geniuses, champions, and legacy-leavers
It’s intriguing to extract behaviour patterns in those who left significant legacies behind.
Apr 8
•
Alex Mathers
7
1
How to make money helping people with stuff you genuinely love talking about
Do you really need to teach people how to make money teaching people how to make money?
Apr 4
•
Alex Mathers
25
2
2
March 2026
21 sentences that will make you a better writer than 98% of people
Learn these to triple your engagement.
Mar 28
•
Alex Mathers
22
1
Five mental models of solopreneurs whose mental strength keeps them resilient in the long term
Do you think success as an entrepreneur is more about doing the right thing or… being free from mental limitations?
Mar 25
•
Alex Mathers
7
Nine years as a psychology coach taught me this one secret to writing content people love
Many struggle to make any impact online at all.
Mar 21
•
Alex Mathers
19
1
1
Why you’re not ‘stupid,’ you’re just out of practice
I get it.
Mar 10
•
Alex Mathers
16
2
3
11 shortcuts I use to make me more creative that feel like cheating
16 years of making a living from creativity taught me not to grind through creative blocks.
Mar 7
•
Alex Mathers
7
Why I’m betting on writing fiction in an age of AI slop
I’ve wanted to write fiction stories for over a decade, but I always found ways to get in my own way.
Mar 4
•
Alex Mathers
17
5
3
February 2026
Eight things you can do to 10x the trust others have in you
Expand your network, gain influence, and make more friends
Feb 28
•
Alex Mathers
10
1
1
Why I’m writing a novel after 15 years of writing non-fiction (and what it’s teaching me about writing in the twenty-first century)
I’ve been writing and publishing non-fiction online for over fifteen years, across blogging, social content, courses, and emails.
Feb 26
•
Alex Mathers
18
10
2
The art of relentless, singular focus (everything gets easier)
I know what it’s like to feel hopelessly lost.
Feb 17
•
Alex Mathers
18
3
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