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The completion obsession: why finishing imperfect things beats endlessly perfecting things
My name is Alex, and I’m a perfectionist.
Sep 14
•
Alex Mathers
12
2
The one mental shift that makes my writing 10x better
My writing used to really struggle to attract any interest.
Sep 9
•
Alex Mathers
19
2
9 mental shifts that separate successful writers from everyone else
I’ve been writing online for over 15 years, built a community of 200,000+ readers, and coached hundreds of writers.
Sep 6
•
Alex Mathers
9
The leverage you’ve been ignoring
“You can’t depend on your eyes when your imagination is out of focus.” — Mark Twain
Sep 2
•
Alex Mathers
19
4
August 2025
Why your writing isn't working
(and what actually does)
Aug 30
•
Alex Mathers
21
3
The counterintuitive fix for feeling better
Most of us are walking around unhappy because our focus is in the wrong place.
Aug 23
•
Alex Mathers
15
11 ways to grow your personal brand (with writing) faster than 98% of people
I’ve been writing online for over 15 years.
Aug 16
•
Alex Mathers
11
The book that makes me jealous, and why it motivates me
I was perusing the books at Helsinki airport yesterday.
Aug 12
•
Alex Mathers
17
5
15 questions to ask yourself to help you write articles that don't suck
Growing a personal brand has little to do with writing well.
Aug 2
•
Alex Mathers
8
July 2025
Do these 11 things before giving up consistent writing
I’ve wanted to quit writing a hundred times.
Jul 29
•
Alex Mathers
25
2
12 ways AI can supercharge your writing (without writing for you)
When AI writing tools first appeared on the scene, I was concerned that it spelt the end for quality online writing.
Jul 26
•
Alex Mathers
6
Defeat the force that stops most writers
“You can’t wait for inspiration.
Jul 19
•
Alex Mathers
17
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